Bettencourt & SonBettencourt & Son is a 3rd and 4th generation family fishing operation from Half Moon Bay, California. Until recently, Geoff Bettencourt and his father, David, trawled for groundfish, catching Pacific cod, black cod, sand dabs, multiple rockfish species, and Petrale sole. In 2011, the Bettencourts took advantage of the Pacific groundfish IFQ gear-switching provision and have begun targeting black cod with selective trap gear that reduces bycatch of overfished species, improves fuel efficiency and produces high-quality catch. The Bettencourts also fish for Dungeness crab each fall; their boat is the F/V Moriah Lee.


Bill BlueBill Blue has been a commercial fisherman out of Morro Bay for the last thirty-seven years. In 2008, he began working with The Nature Conservancy (TNC) as a participating fisherman on the Central Coast Groundfish project EFP. Bill was fishing on a boat that was about to turn 100 years old. He went looking to upgrade to a new boat to be more sustainable as the groundfish industry was moving towards an IFQ system. After a year of looking on the West Coast, East Coast and Canada, he found the boat that was best suited for his fishing operation. Today both of his sons and another crewman work full time for the business and Bill's wife is the bookkeeper. The new boat has been in operation since December of 2011.


Central Coast Seafood logoCentral Coast Seafood is a fast growing and progressive seafood distributor in California with an efficient network that services retailers and restaurants from Ventura County in the south, to the greater San Francisco Bay area in the north. They are extremely committed to promoting the sale of sustainable products while reducing dependency on unsustainable products. They are also strong supporters of California coast fishing communities through innovative relationships that expand markets while maintaining commitments to sound stock management.


Morro Bay Fish Company logoFounded in 2006, Morro Bay Fish Company is run by local fishermen who take the greatest pride and care in the quality of their product. They unload and service the local fishing fleet in Morro Bay, and sell direct to local businesses on the Embarcadero. Morro Bay Fish Company meets the needs of the local fishing fleet to bring eco-friendly, high-quality seafood to market in California and abroad.


Roger CullenRoger Cullen is a commercial fisherman who fishes for groundfish, salmon, rock crab, and occasionally albacore and white sea bass. Roger has experimented with various types of nearshore trap designs, as well as long-line gear, with the intent of reducing bycatch and fishing more selectively. A commercial fisherman since 1989, he has also participated in research. In 2004, he began work with Cal Poly on cabezon tagging and has expanded to other trapping and data collection since the implementation of the MPA’s. In 2005, Roger became the Oregon Sea Grant Port Liaison for the Central Coast, working on a variety of research projects along the west coast. He was selected to fish EFP permits in Morro Bay in 2008, 2009 and 2010, and currently serves as President of the Central Coast Sustainable Groundfish Association.


Wild Planet logoWild Planet offers premium canned, frozen and live seafood, and strives to take a leadership role by sourcing seafood caught only by responsible catch methods in well managed fisheries.  Wild Planet utilizes resources such as Monterey Bay Aquarium Seafood Watch to identify and verify best choice fisheries.   With unloading docks and seafood packing facilities in San Francisco, Bodega Bay, Eureka and Crescent City, CA as well as Newport, OR, Wild Planet supports local fishing communities and brings West Coast seafood to wholesale and retail markets throughout the US and abroad. Species include Dungeness crab, albacore tuna, sardines, open-access sablefish, near-shore and slope hook-and-line rockfish and hook-and-line California halibut.  sourced from Pacific Northwest fisheries practicing sustainable pole and troll fishing methods that eliminate the unintentional bycatch of sea turtles, birds and other sea life.  With no added water or oil, their delicious, award-winning Albacore Tuna contains six times the Omega 3 and less than half the mercury compared to conventional brands. The Wild Planet canned product line also includes Skipjack Light Tuna, California Sardines, Alaskan Pink and Sockeye Salmon and Oregon Coast Wild Pink Shrimp, available in natural food chains and independent retailers, co-ops and supermarkets coast to coast.